About

With over 30 years of experience as a Creative Art Director, I specialize in turning bold ideas into visually compelling stories that engage audiences and elevate brands. My journey spans a wide range of industries, from tech startups to established international corporations, where I have led projects in branding, UX/UI design, marketing and content creation.

Creativity and strategic thinking are at the heart of my work. I thrive on crafting unique visual identities that resonate with users, from concept development to execution. By blending innovative design trends with a deep understanding of consumer behavior, I aim to build cohesive, impactful brand experiences across all platforms. 

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Whether you need a complete rebrand, fresh marketing campaign, or a refined digital presence, I am dedicated to creating tailored solutions that not only meet but exceed expectations. Let's work together to bring your vision to life! 

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Tools of Choice

I am proficient in a variety of design and marketing tools, including Adobe Creative Suite, Figma and more. Staying up-to-date with the latest trends and technologies is a priority, ensuring that every project is executed with a modern, forward-thinking approach. 

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Privately I live in Stockholm, Sweden. I’m married to Erika.  We have two daughters. In my spare time I like to play ice hockey, golf and musical instruments. 

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Brands I’ve worked with: 

SAS (worldwide), Radisson SAS, Blue1, Spanair, Austrian Airlines, Jetpak, CSC, Svenska kryssarklubben, Unionen, Unicef, VisitSweden, VisitOresund, Spendrups, Norrlands Guld, Stella Artois, Steinlager, Spendrups Vinhandel, Loka, Evian, Warp, McCain, Valio, Danone, Pizza Hut, PEPSI, Råvaruhuset i Stockholm, Cleangolf, Svenska Golfförbundet, Lidingö Kommun, Lidingö Vikings, Lidingö Golfklubb, Scandinavian Data Centers, Stockholm Golfklubb, Norwegian Business School, Speak Easy, Vocal aid, Target Aid, HICo, Calluna Gold Trail.