Case studies

Here I present some successful case studies. I have tried to keep them as short as possible.

Smart design of the Target Aid platform helps sports associations raise millions

The challenge:

Target Aid is a software solution that connects sports organisations, companies, non-profits (NGOs) and individuals. In order to scale up the use of the platform, a number of functions needed to be developed and also given a clearer and more business-like appearance.

What we did:

More than 20 new, comprehensive functions were added that allowed the user to control all phases of the fundings themselves. All modules received an innovative, consistently uniform and user-friendly appearance.

With this approach, the platform became a success

Both sports associations and non-profits collect millions (SEK) for their activities in a short time
The number of users has increased significantly
The platform is now one of Europe's largest impact-related platforms with over 600 organisations

EMEA campaign made Scandinavian Airlines known as a smart choice

The challenge:

Scandinavian Airlines (SAS) is Scandinavia’s largest airline, but outside of Scandinavia, few people know that it is an airline. Even fewer know that it offers a lot of smart services. To spread awareness of SAS and their smart services, an EMEA campaign was made in 24 languages in 28 countries.

What I did:

I made a clean and simple design that was easy to apply for everyone involved. To clarify that SAS is an airline, I cast a pilot who worked well in pictures and film. Photographer Andreas Lundberg was hired for still images, SAS's in-house agency did print and material for digital channels. Advertising agency Pool made a campaign site with videos where the pilot talked about the smart services.

With this approach, the campaign became a success

More people in EMEA became aware that SAS is an airline
Awareness of SAS's smart services spread
The simple design language was easy to apply in different formats and channels

Clear branding created high recognition in Blue1's low price campaign

The challenge:

Blue1 was a newly started Finnish airline that flew to around 28 destinations in Europe. As a newly started airline, it was important to have a unique and clear appearance in print and digital advertising.

What I did:

To put a clear stamp on who was the sender behind the price announcement, I let the squares in the logo form a frame around all the ads. It created high recognition and was easy to apply in all formats and channels. It also gave the ads a classic low-price character.

With this approach, the campaign became a success

The low-cost trips sold out quickly
Blue1's design language was highly recognized
It was easy to produce the ads regardless of media and channel

Erika teaches how to get better at handling pressure during presentations

The challenge:

Erika Dittmer is an actress and singer worldwide for decades. She knows exactly how it feels to stand in front of an audience – how the nerves remind themselves in your body and head. She wanted to share her best tricks to feel more comfortable and succeed in conveying what you want to say.

What I did:

In order for everyone, at any time, to be able to take part in the instructional videos that I made, an account was created on the Kajabi platform. To create awareness and attract potential customers, she contributed her knowledge in various Facebook groups on the same subject.