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Target Aid – Design of a SaaS platform

Target Aid is a software solution that connects sport organisations, companies, non-profits (NGOs) and individuals. The platform is now one of Europe’s largest impact-related platforms with over 600 organisations.

Marketing

Visual Identity

Design solutions

As Head of design and marketing, my team created the following features: 

• Overall platform design 

​• Segment onboarding

• DIY administration

• Payment solutions  

• Marketing tools 

• Fundraising event 

• Gift card donation  

• Matching donation campaigns  

• Storytelling module

• Donation info 

• Impact map 

• SEO customisation 

• Peer-to-peer fundraising functions

• Statistics info

• Language, currency and location 

• Automatic updates  

• Strategic page structure  

• Subscription options 

• CMS backend – Umbraco 

• Support management – HubSpot  ​

My main responsibilities

• Ideation

• Art direction

• UX/UI design

• Image creation

• Visual identity 

Team

• Product owner Christian Högberg

• UX designers Danilo Galchenko and Sergii Tymoshenko

• UKAD 

 

​Design toolkit

• Figma

• Photoshop

• Illustrator

• Premiere

• After Effects

• Google Analytics

• Umbraco

• HubSpot  

User research

• Qualitative interviews  

• Analysing existing stats 

• User journey mapping 

• Persona creation

Competitor analysis

• Benchmarking of competitors 

Technical requirements

• Cloud platform, CMS and CRM 

Prototyping

• Lo-Fi and Hi-Fi iterations in Figma

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