Target Aid – Design of a SaaS platform
Target Aid is a software solution that connects sport organisations, companies, non-profits (NGOs) and individuals. The platform is now one of Europe’s largest impact-related platforms with over 600 organisations.
Marketing
Visual Identity
Design solutions
As Head of design and marketing, my team created the following features:
• Overall platform design
• Segment onboarding
• DIY administration
• Payment solutions
• Marketing tools
• Fundraising event
• Gift card donation
• Matching donation campaigns
• Storytelling module
• Donation info
• Impact map
• SEO customisation
• Peer-to-peer fundraising functions
• Statistics info
• Language, currency and location
• Automatic updates
• Strategic page structure
• Subscription options
• CMS backend – Umbraco
• Support management – HubSpot
My main responsibilities
• Ideation
• Art direction
• UX/UI design
• Image creation
• Visual identity
Team
• Product owner Christian Högberg
• UX designers Danilo Galchenko and Sergii Tymoshenko
• UKAD
Design toolkit
• Figma
• Photoshop
• Illustrator
• Premiere
• After Effects
• Google Analytics
• Umbraco
• HubSpot
User research
• Qualitative interviews
• Analysing existing stats
• User journey mapping
• Persona creation
Competitor analysis
• Benchmarking of competitors
Technical requirements
• Cloud platform, CMS and CRM
Prototyping
• Lo-Fi and Hi-Fi iterations in Figma